Ecommerce Sales

Improved Sales Growth To 300% For A Multi-Channel Ecommerce Platform

About Client: a fast growing Ecommerce player in Australia

INDUSTRY: E-commerce

REGION: Australia

BUSINESS NEED: Improve Customer Sales

Business Challenges

01 | Lack of experiental knowledge about Customer Product Product purchase patterns was causing de-activation of customers from the Platform. Ezapp built the AI Services to analyze the Customer data 360 degree, Machine Learning models built predicted the Customer engagement pattrns with the E-commerce platform. New Machine Learning Models were built to identiy the CLTV of the Customer and predict the Customers which are likely to purchase in near Future and deliver the Product Recommendation based on the Collaborative Filter mechanism. Client was able to capture Sales upto 300% from existing Customers using the Machine Learning solutions provided by Ezapp.

02 | Higher Lead acquisition cost was driving the lower Profit margins. Ezapp build the AI Campaigns for the Client there by reduced the overall target Customer lead conversion cost up to 50% and Optimized the Sales Revenue to 300% by building custom Machine Learning Solution such as Build Sales driver models, Build Market Mix Models along with Forecasting for Clients using Bayesian Network Model, Build effectiveness of Trade Promotions and Optimization for Sales growth.

Ezapp Solution

To meet the goal, Ezapp team used a planned technology roadmap that accomplished following: Integrated Salesforce with AI Services: provided multi-channel customer sales growth solution. Increased the Sales growth on platforms like Google, Social platforms(FaceBook/Instagram), Ecommerce platform.

Build Product Pricing Model for Sales activation, delivered the optimal price list based on competition, price/pack architecture, market sensitivity.

Business Impact

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Sales

Increased Sales to 300%

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Acquisition

Improved Customer acquisition by 60%

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Sales Channel

Optimized the Sales Channel and repeat customers

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Rating

Enhanced Feedback Rating

About Ezapp

Ezapp is an ISO 9001/ISO 27001, CMMI certified Softiware Solution Company with 500+ experts working full time across multiple Delivery Centers. Established in 2008, Ezapp is headquartered in New York, NYC, with offices in the USA, London, Japan, India and Australia. We are winners of multiple awards and accolades from organizations like Good firms, App Futura, Top Developers, Tech Reviewer, Croz Desk, and Top App Creators. CIO Review awarded Ezapp Solution as Top Enterprise Softiware Development Company and Top Machine Learning Development Company.

To learn more. Please contact Ezapp Soltion at support@Ezappsolution.us