CPG Campaigns and ROI Optimization

Our client is a CPG manufacturer in the F&B category. Client had challenge on Spending on Trade Promotions Vs ROI for the Campaigns.
Existing Client has different Pricing and Trade Promotions activities for the Products by different Regions. Overall Business Objective of ROI was not optimal for the underlying growth of the company.

About Client: a fast growing Ecommerce player in Australia

INDUSTRY: E-commerce

REGION: Australia

BUSINESS NEED: Improve Customer Sales

Business Challenges

01 | Multiple PPC Campaigns were running for same product by different regions for various segments, resulting in achivement of lower CRO for Online Orders.

02 | Provide Trade Promotions by achieving required Coupons for different Segments of the Customers

Ezapp Solution

Created the Data Mart for Pricing data, Invetory data, Supplier data, Product data, Sales data, Campaigns data to have one View of the Product Sales Insights.
Utilized technologies like Python, Machine Learning, Tensorflow, Keras to build several Machine Learning Models for Demand Sensing of the Product under various Market conditions.
Utilizd XGB Models as Ensemble approach and Grid Search to optimize the Model params to understand the Impact of Price on the Online Sales for different business cycles. Applied Coupns on the PPC Campaign and analyze the Returns without optmial Pricing strategy vs Price optmization using AI.
Designed an end-to-end optimization work-flow which suggests an optimized trade spend that maximizes true sales lift at a Portfolio level
Delivered the powerful Simulation Model for the Returns and Sales Maximization using various techniques such as Re-Inforcement Learning, Hoffman Chaining to optimize the Campaigns for the highest ROI

Business Impact

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Cost Effective

Delivered 60% cost-effective data lake Solution and Reduce the Operation Efficiency by 50%

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Success Metrics

Delivered powerful Solution for various Departments and Successfully achieved the KPIs for Success Metrics.

About Ezapp

Ezapp is an ISO 9001/ISO 27001, CMMI certified Softiware Solution Company with 500+ experts working full time across multiple Delivery Centers. Established in 2008, Ezapp is headquartered in New York, NYC, with offices in the USA, London, Japan, India and Australia. We are winners of multiple awards and accolades from organizations like Good firms, App Futura, Top Developers, Tech Reviewer, Croz Desk, and Top App Creators. CIO Review awarded Ezapp Solution as Top Enterprise Softiware Development Company and Top Machine Learning Development Company.

To learn more. Please contact Ezapp Soltion at support@Ezappsolution.us